After spending far too long compiling a playlist for our runway show on Saturday, we have some serious opinions about appropriate fashion show music.  We sifted through archives of fashion week videos for inspiration and what we realized is that the music is BORING.  At Shi Golf, we want people to get excited about our events and our clothes.

Betsey Johnson is by far the best at engaging the audience.  The models have been known to dance and cartwheel!  Check out her Spring 2011 show:

Betsey Johnson

Our next thought was Proenza Schouler… two young guys designing exciting clothes.  They’re bound to have an exciting show…Right?

Proenza Schouler

Wrong.

It looks like we’re the crazy ones.

Oh well!  Stay tuned for photos and footage from our show this coming weekend!

 This week we’ve been preparing for our fashion show at EWGA’s Spring Tee Off, which will be on Saturday, April 2, 2011. We’re excited to be showcasing a sample of four new collections for spring and summer, including  the Cape Cod Collection, the Newcastle Collection, the Beverly Hills Collection, and the Sonoma Collection. Today we’ve started doing model fittings. Here’s a sneak peek at the newest fashion that will premier at the show!

If you are a member of EWGA, today is the last day to register for the Spring Tee Off! You will receive a 20% off coupon for all Shi Golf merchandise and a chance to win a $50 gift certificate! Click here for more information on the Spring Tee Off.

Reading one of our favorite trend sites yesterday, we came across a great post about the wearing polo shirts.  We put our own twist on their post and added some outfits of our own.  How do you wear a polo when you’re not on the green? Send us shots of your outfits to be featured on our website!

Looking stylish in her new Shi Golf styles, Amy hits a few practice rounds and poses for a quick shot for us!

Up next for Amy is the Kia Classic Tournament in California: http://www.lpga.com/kiaclassic.aspx?mid=1&pid=0

Good luck!

Here at Shi Golf, we are ecstatic to be sponsoring LPGA Golfer Amy Hung! 

You can see her at the Kia Classic March 24-27 and the Kraft Nabisco Championship March 30-April 3 in California.  Read more about her on her site www.amychhung.com.   Welcome to the Shi Golf Team Amy!

Hi everyone,

British Airways is having a contest for small businesses called British Airways Face of Opportunity!  

Please go to the below link and VOTE for me!! Forward this to all your friends!

http://britishairways.promo.eprize.com/contest/view_gallery_link?id=1114

This past week was the exclusive Composure Boutique Shopping party! The turnout was great, the food delicious, and the room classy and elegant to say the least. The shopping party was held at the Bellevue Hyatt Regency, a beautiful hotel right in the middle of downtown Bellevue. Everyone enjoyed the swag bags made with goodies from Shoetini, Shi Golf, Sorella Salon & Spa, and Inner Vibe. The bags were a great compliment to all the vendors from shoes, to clothes, to lingerie, and even skincare products!

Kelly was dressed to impress as well as myself and all the other women attending the event. It was a spectacular girls night out and the room was filled with happy shoppers and smiling faces. If you didn’t make it to this event be sure to keep your eyes peeled for the announcing of our next shopping party for Composure. I expect them to get better and better as we reach out to more people and make friends with new vendors.

The party also featured the release of new fall items on Composureboutique.com! Be sure to check out the new clothes! Happy Shopping from Team Composure:)

We all know traditional golf clothing was never the most beautiful. Ladies dressed in straw bowler hats, skirts that hit the floor, high neck blouses and formal buttoned shoes were seen in the 1800′s when golf first began to be a popular sport for women. The first fashionable women’s golf wear was designed by Burberry in 1922, the self belted golf suit. It was known as the earliest attempt to bring fashion into the golf world.

Besides that, the sweater and pleated skirt soon became icons of traditional golf styles amongst women. Although not always fashionable, it was more comfortable and made swinging the club easier than previous outfits. Styles began to move quickly as more designers jumped on the band wagon to create fashionable golf clothing.

“In the mid 1920′s, many stores began selling a one-piece golf dress. New York’s Best & Co. sold a dress they called the “Shirtmaker.” This one-piece frock was perfect for golf and other active sports, and was so popular that it was widely copied and became the most popular golf dress style for the next 30 years.”

Eventually more styles set in and it became ok for women to wear sleeveless blouses and even bermuda shorts on the green. The early styles have made a great influence on many designers today. Kelly Chon takes inspiration from all these styles while considering other popular styles from today’s golfers and fashion in general. She is among one of the only designers that takes inspiration directly from the old fashioned designs and turns it into chic, elegant designs wearable on or off the golf course.

http://fuzzylizzie.com/golfclothing.html

As I sit here at my desk I can see Kelly working as hard as ever on designing samples to show our new prospective vendors. It’s a busy time, just a few weeks before one of the largest Golf and Tennis trade shows in US. The trade show is in Houston Texas August 10th through the 12th. Shi Golf will stand tall amongst many popular vendors and promote the new Fall line. Kelly will be handing out specially made Shi Golf cookies to all guests of the booth, what a sweet idea! Here’s wishing both Kelly and Shi Golf the best of luck as they reach out to completely new territory.

This Summer’s exclusive shopping party is approaching fast! This party is quite different from the past fashion events. Composure Boutique will be accompanied by other high end vendors!

On the list we have a skin care company called Votre Vu, A French-made skincare line that contains the finest natural ingredients available. Each product is hand-crafted by a family of artisans who have been perfecting the art and science of naturally-based skin care formulations for nearly a century.

Another vendor attending the party is Shoetini, a private shoe company carrying various high end designer brands such as Michael Kors, Dolce Gabbana, BCBG, Steve Madden, and Prada.

The decor will be extra special showcasing the work of the designer at M. Glam Designs. With her exquisite couture taste, Muriel will be preparing center pieces and decorations tailor made to fit the event.

Visit the links below to see the websites of the above mentioned companies.

http://mglamdesigns.blogspot.com

www.votrevu.com/danieallen

www.shoetini.com